Our Brands

The University of Racing Legends Diecast is the premiere brand for Icons. These highly detailed, limited edition 1:24 scale diecast honor NASCAR's original superstars.

University of Racing Legends

The University of Racing Legends Diecast is the premiere brand for Icons. These highly detailed, limited edition 1:24 scale diecast honor NASCAR’s original superstars.
We are excited to announce our next collectible coming soon to our fans. The Heroes collection will celebrate the legendary drivers in motorsports.

University of Racing Heroes

We are excited to announce our next collectible coming soon to our fans. The Heroes collection will celebrate the legendary drivers in motorsports.
Honoring the owners, teams, tracks and racing organizations, this memorabilia is sure to be cherished in every racing fans collection.

University of Racing Heritage

Honoring the owners, teams, tracks and racing organizations, this memorabilia is sure to be cherished in every racing fans collection.